AI Crypto Founder Allegedly Commits Suicide for the Second Time

Zerebro Founder Accused of $1.4M ‘Death Hoax’ Rug Pull

Jeffy Yu, founder of AI crypto project ZEREBRO, has allegedly passed away, 9 months on from faking his death on a Pump.fun livestream

In a brazen example of an AI Crypto rug pull, Zerebro founder Jeffy Yu has allegedly committed suicide for the second time in twelve months after faking his death back in May 2025 before being found alive and well, sporting flip-flops while living with his parents.

This time, however, police scanner audio and cemetery listings have lent credibility to the claims, although many in the crypto community remain unsure how true this latest story is.

The ZEREBRO token barely reacted to the news, falling -1% overnight, although the asset has taken a battering over the past year.

Jeffy allegedly sold $1.4M ZEREBRO around the time of his suicide hoax in 2025, with the token now down -99% from its all-time high as a result.

Jeffy Yu, founder of AI crypto project ZEREBRO, has allegedly passed away, 9 months on from faking his death on a Pump.fun livestream

(SOURCE: CoinGecko)

Is AI Crypto Founder Jeffy Yu Really Dead This Time? Here is What we Know

On February 2, an X account by the name of @alvennya claimed that the ZEREBRO founder had killed himself for real this time, pointing to a recent burial at the Roseville Cemetery in California, which lists the deceased as “Jeffy Zhenyu Yu” and claims he died on New Year’s Day.

Alvennya also claimed to have police recordings taken from a scanner that contains audio of Roseville police discussing the scene before discovering his suicide.

Adding more fuel to the story, there are also unsubstantiated images allegedly from Roseville police showing Yu suffering a mental crisis, going door to door asking for help while armed with a pistol.

Adding to all of this, notable ‘Crypto Twitter’ trader Scooter (@imperooterxbt) also seemed to confirm the news, uploading an image of Jeffy Yu’s alleged grave at the Roseville cemetery, claiming a follower sent it to him.

The reason behind the scepticism stems from May 2025, when Yu faked his death with a hoax suicide while livestreaming on Pump.fun. It came with a convincing online obituary but was found to have been a ploy to launch a new AI crypto token.

A San Francisco journalist went to Jeffy’s parents’ house in the local area and found him alive and well, with the 23-year-old sporting flip flops and very much alive, telling the reporter he faked his death due to being doxxed and harassed.

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Burwick Law Controversy as Law Firm is Allegedly Suing Jeffy Yu

With all signs pointing toward the AI crypto founder Jeffy Yu actually having passed away for real this time, it has opened up an awkward situation with the Burwick Law firm, which, on February 9, announced they had filed a putative class action lawsuit in federal court concerning Zerebro, on behalf of our client, against Yu.

Scooter, believing that Yu is now deceased, responded to the Burwick Law post on X, saying, “Burwick Law is filing a class action lawsuit against now deceased Zerebro developer Jeffy Yu.”

This has led to significant backlash against the law firm, with many on X coming out to defend Yu, claiming he was taken advantage of by influencers and whales who used the founder to gain large amounts of the ZEREBRO token before crashing the chart.

There are two sides to the story, however, as Jeffy-linked wallets were traced selling $1.4M in assets just after his suicide hoax in May 2025, meaning his hands weren’t clean in this whole situation, and it was likely a combination of his selling, along with the influencers who were paid to promote, which caused ZEREBRO to lose -99% in value.

As of now, Burwick Law hasn’t responded to reports that Jeffy Yu passed away on January 1, 2026, and its post announcing a class action lawsuit against the AI crypto founder is still up on its social media.

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About Author

About Author

James Gavin

James Gavin is a senior market analyst and veteran financial journalist with over a decade of experience covering the evolution of global capital markets. Since transitioning his focus to blockchain technology in 2015, James has become a leading voice in documenting the institutionalization of digital assets.
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