Metaplanet Pushes Deeper Into Bitcoin With New U.S. and Japan Subsidiaries

Metaplanet, a Tokyo-based company that originally worked in hospitality and real estate, is now expanding its focus on Bitcoin. 

On September 17, the company announced the launch of two new subsidiaries, one in the United States and another in Japan. 

These moves are part of Metaplanet’s ongoing effort to grow its Bitcoin-related business both at home and globally.

The new U.S. subsidiary is called Metaplanet Income Corp. It is based in Miami and will be fully owned by the parent company. According to Metaplanet’s official filing, the new business was launched with $15 million in starting capital. 

This new arm of the company will focus on making money from Bitcoin. It will handle Bitcoin income generation and derivatives trading, which are financial products tied to the price of Bitcoin.

Metaplanet made it clear that this new U.S. business will be separate from its main Bitcoin treasury holdings. This separation is meant to keep risk under control and help the company manage its Bitcoin operations more effectively. In a post on X, CEO, Simon Gerovich, said:

“Metaplanet has established Metaplanet Income Corp. in the U.S. to further expand our Bitcoin Income Generation Business. This business has become our engine of growth, generating consistent revenue and net income. We are cash flow positive, producing significant internal cash flow to support future initiatives.”

The leadership team for Metaplanet Income Corp. includes Gerovich, Dylan LeClair, and Darren Winia. The company stated that the new business is not expected to significantly change its full-year financial results for 2025. However, it is seen as an important part of the company’s long-term growth plan.

The Bitcoin income business has been operating since the fourth quarter of 2024. Since then, it has been making steady profits. Metaplanet’s board approved the launch of the new U.S. unit to help the company grow this part of the business even faster.

Earlier this year, Metaplanet also revealed plans to raise up to $5 billion to support its expansion in the United States. That goal is already underway. The company recently closed an international share offering that brought in $1.4 billion, well above its initial goal of $880 million. This money will help Metaplanet buy more Bitcoin and grow its presence around the world.

In a Q&A posted online, the company said the funds will also help speed up Bitcoin purchases and support its future plans. Metaplanet noted that the offering attracted big-name investors, including hedge funds, mutual fund companies, and sovereign wealth funds. 

Gerovich described the response from global investors as a major endorsement of Metaplanet’s strategy and a key step for the next phase of growth.

Expanding at Home With Bitcoin Japan Inc.

While Metaplanet is growing overseas, it is also putting more effort into its home market. Along with the launch of its U.S. subsidiary, the company announced a new Japan-based business called Bitcoin Japan Inc. This new entity is based in Roppongi Hills, a well-known area in central Tokyo.

Bitcoin Japan Inc. will be responsible for managing Bitcoin-related events, media, and other services in Japan. As part of this plan, Metaplanet has also acquired the web domain Bitcoin.jp. The domain will serve as a central hub for the company’s Japanese crypto activities.

This new business will also manage Bitcoin Magazine Japan and organize the Bitcoin Japan Conference, which is expected to take place in 2027. Directors Gerovich and Yoshihisa Ikurumi will lead the efforts in Japan.

Metaplanet’s goal with Bitcoin Japan Inc. is to build a stronger presence in the Japanese Bitcoin community. The company plans to use Bitcoin.jp to offer new products and services, run media campaigns, build affiliate and advertising programs, and promote Bitcoin through various public-facing platforms.

This expansion in Japan is designed to make Metaplanet a key player in the country’s Bitcoin space. The company wants to create a single, easy-to-access gateway for investors, customers, and the public to learn about and use Bitcoin in Japan.

By acquiring the Bitcoin.jp domain and building out its media presence, Metaplanet is positioning itself to become a major voice in the Japanese crypto space. These moves also support its broader strategy of becoming a leader in Bitcoin operations across Asia.

Growing Bitcoin Holdings and Market Reach

Metaplanet’s recent announcements come as part of a much larger plan. The company is working to become one of the world’s leading corporate holders of Bitcoin. 

Right now, Metaplanet holds 20,136 BTC, worth over $2.3 billion based on recent prices. This makes it the sixth-largest public company holding Bitcoin.

The only companies ahead of Metaplanet in terms of Bitcoin holdings are based in the United States. At the top of the list is Strategy (previously known as MicroStrategy), which owns 638,985 BTC valued at more than $74 billion. Mara Holdings comes in second with 52,477 BTC, and XXI is third with 43,514 BTC.

Metaplanet is often called “Asia’s MicroStrategy” because of its aggressive Bitcoin buying strategy. Like MicroStrategy, Metaplanet has made Bitcoin a core part of its corporate strategy. The company has been buying Bitcoin steadily and continues to raise funds to buy more.

Recently, Metaplanet increased its holdings by purchasing an additional 1,009 BTC, worth about $112 million. These acquisitions show that the company is not slowing down, even as its share price has come under pressure.

Despite its bold moves, Metaplanet’s stock has faced challenges. On the same day it announced the launch of its new subsidiaries, the company’s share price fell more than 1%. Over the past month, its stock has dropped by over 30%.

Still, Metaplanet remains focused on the future. The company said it does not expect the launch of the new U.S. unit to cause a major change in its earnings for this year. It has also published a FAQ document to explain its stock acquisition rights and give more details about its overseas fundraising.

Metaplanet says the changes will help make its operations more transparent and better organized. By keeping its Bitcoin income business separate from its core Bitcoin treasury, the company hopes to improve its risk management and business structure.

Overall, Metaplanet is making clear that it is committed to Bitcoin. From raising billions in international capital to launching new business units in two countries, the company is building a long-term strategy centered around digital assets. Gerovich has made it clear that Bitcoin income generation is now the company’s primary engine of growth.

With Bitcoin’s total market cap standing at around $2.33 trillion and a circulating supply of 19.9 million BTC, Metaplanet is making its move at a time of growing global interest in the crypto market. 

Analysts from Coincu say that Metaplanet’s expansion could spark more institutional investment in Bitcoin, especially across the Asia-Pacific region.

Metaplanet is still far from being the largest Bitcoin holder in the world, but its continued expansion shows it has big plans. 

By investing in new platforms, building out its media presence, and reaching new investors at home and abroad, the company is aiming to become a major player in the global Bitcoin economy.