Transak Bets on Stablecoins To Power the Next Decade of Digital Payments, But Boom May Look Invisible

Transak’s CEO Sami Start has predicted that stablecoins could become the “invisible backbone” of global digital payments and get integrated seamlessly into everyday consumer applications. However, Start says some users may not know they’re using stablecoins for transactions in the future. 

Stablecoins To Become Invisible Backbone of Global Payments

Speaking on the release of Transak’s “Stablecoin Global Money Movement Report 2025,” CEO Sami Start predicted that stablecoins will see widespread integration into apps and services consumers use every day. 

With the recent rapid growth of adoption for stablecoins, Transak, a developer-focused platform focused on providing fiat-to-crypto on/off ramp solutions, the global stablecoin market will reach between $1.9 trillion (base case) and $4 trillion (high-adoption scenario) by 2030. 

Transak is betting on stablecoins to play a fundamental layer of the future financial system. According to Start, stablecoins have the potential to quietly drive massive adoption over the next decade. Start believes stablecoins can achieve this as they increasingly get integrated into apps and services.

Currently, stablecoins are mostly associated with trading on crypto exchanges, cross-border payments, and remittances to AI-driven automated settlements and machine-to-machine transactions. However, Start is betting on the use of stablecoins to expand far beyond these and become part of our everyday lives.

Start says that stablecoins will become the “invisible backbone” of global digital payments in the future. With mainstream adoption into everyday apps and services, Start envisions a future where stablecoins will be used by some people even without realizing it.

In addition, Transak’s analysts have also noted that stablecoins are rapidly becoming an indispensable tool for high-net-worth individuals, family offices, crypto institutions, venture capital funds, and global OTC traders. They add that these entities are increasingly relying on tokenized dollars for instant, low-cost transfers.

Transak is Positioning for the Future of Stablecoins

The turning point for the stablecoin industry came when the U.S. Congress passed the GENIUS Act in July. With similar regulatory frameworks emerging across the EU, the U.K., Singapore, and Japan, Transak is making moves to become a major player in the stablecoin market.

Transak currently provides stablecoin payment infrastructure for over 450+ apps globally. However, the company has been making moves to increase its offering. In August, Transak raised $16 million in a round led by Tether and IDG Capital to expand stablecoin payments infrastructure.

In September, Transak partnered with MetaMask to join forces to offer 1:1 stablecoin onramping and named IBANs. Transak’s CEO noted that his company is already rolling out white-label use cases (where Transak’s brand isn’t attached to the product) and stablecoin use cases, with the aim of onboarding and using financial applications.

Start adds that the ultimate goal for white-label use cases for stablecoins is to enter “a much, much larger market.” To achieve this, the company will be making its stablecoin products slightly more flexible to meet the needs of different companies.

The Stablecoin Race is Heating Up

With friendlier regulations, several top companies have been adopting stablecoins. In the last month alone, Western Union filed for a WUUSD stablecoin, Stripe rolled out a stablecoin subscription and a launchpad, Citi joined a stablecoin coalition, Visa added four stablecoins, and much more.