Modified date: April 5, 2023 at 12:26 GMT

Disney Disbands Entire Metaverse Team: Is Interest in the Metaverse Waning Among Brands?

The entertainment giant cuts 50 metaverse staff jobs, fueling speculation about a potential decline in interest in the metaverse from major brands.

March 28, 2023 at 13:46 GMT

Disney, one of the world’s leading entertainment companies, has disbanded its entire metaverse team and cut 50 staff jobs, raising questions about whether interest in the metaverse is waning among big brands.

As the world leader in entertainment, an audience demographic spanning decades, and possibly the world’s most notable entertainment IP, Disney was probably best places to take advantage of the metaverse. They could build digital worlds and NFT collectibles utilising some of their most famous IP to enhance audience participation and build new revenue streams. So why cut the metaverse team?

This unexpected move by Disney comes amidst a noticeable decline in search trends related to the metaverse since Facebook rebranded to Meta in October 2021. So, what does this mean for the future of the metaverse? Let’s dive in and explore the implications of Disney’s decision.

Google trends: Metaverse.
  1. A Shift in Priorities: Disney’s disbanding of its metaverse team signals a shift in the company’s priorities. While the entertainment giant had previously shown interest in exploring the potential of the metaverse, this move suggests that Disney may be re-evaluating its approach to this emerging technology.
  2. Waning Interest from Brands?: Disney’s decision to cut its metaverse staff raises questions about whether other major brands may be losing interest in the metaverse as well. As search trends for the term “metaverse” have declined since October 2021, it’s worth considering if this could be indicative of a larger trend among businesses.
  3. A Cooling-Off Period: The metaverse has been a hot topic in recent years, with many companies and investors eager to stake their claim in this digital frontier. However, the hype surrounding the metaverse could be cooling off as businesses reassess the viability and return on investment of their metaverse projects.
  4. The Importance of Strategy: Disney’s move highlights the importance of having a clear and well-thought-out strategy when it comes to the metaverse. As companies continue to explore this space, it’s crucial that they carefully consider their objectives and the potential benefits of their metaverse initiatives.
  5. The Future of the Metaverse: While Disney’s decision to disband its metaverse team may raise concerns about the future of the metaverse, it’s important to remember that this space is still in its infancy. As the metaverse continues to evolve, we can expect new players and opportunities to emerge, and for existing companies to refine their strategies.

In conclusion, Disney’s decision to cut its entire metaverse staff raises questions about the future of the metaverse and the level of interest from major brands. As the search trends for the metaverse have declined since October 2021, it’s worth keeping an eye on how businesses continue to engage with this digital realm.