Trump Media & Technology Group (TMTG), the parent company of Truth Social, has announced a major partnership with cryptocurrency platform Crypto.com.
The two companies have signed a non-binding agreement to develop a series of exchange-traded funds (ETFs) by the end of 2025.
These ETFs will be designed around a “Made in America” investment strategy, focusing on digital assets and stocks from key US industries such as energy and technology.
If approved by regulators, the funds will be made available through Foris Capital US LLC, a broker-dealer owned by Crypto.com.
Investors in the United States, Europe, and Asia will have access to these products through traditional brokerage platforms and digital investment apps.
This partnership marks a significant step for both companies as they look to offer innovative financial products that blend traditional and digital finance.
A strategic collaboration for market expansion
The collaboration between TMTG and Crypto.com is a bold move into the financial sector. While the agreement is currently non-binding, both parties have expressed a strong commitment to bringing these investment funds to the market.
The ETFs will focus on both cryptocurrency and traditional stocks, particularly companies that contribute to US economic and technological growth.
According to TMTG, these funds will include major cryptocurrencies like Bitcoin ($BTC) and Cronos ($CRO), along with stocks from key industries such as energy.
Crypto.com will play a vital role in the initiative by providing the technological infrastructure needed to manage the cryptocurrency portion of the funds.
The company will handle custody services, liquidity, and other aspects related to digital asset management.
TMTG CEO and Chairman, Devin Nunes, highlighted that this initiative is not just about investment—it’s about supporting American innovation. He stated that the goal is to “promote investments that enhance innovative and technologically advanced American companies while avoiding political or ideological influences.”
Crypto.com CEO, Kris Marszalek, echoed these sentiments, emphasising that the new ETFs will offer a broader range of investment options for users worldwide.
“This collaboration allows us to expand the variety of financial instruments available to our global customer base, offering both institutional and retail investors new ways to engage with digital assets”, Marszalek said.
If regulatory approvals are secured, these funds could become a major part of the evolving financial landscape, bridging the gap between cryptocurrency and traditional investment markets.
TMTG’s financial expansion
While the launch of the ETFs is a major focus, it is just one part of TMTG’s broader financial strategy. Alongside the ETFs, the company also plans to introduce separately managed accounts (SMAs) under its new fintech brand, Truth.Fi.
Truth.Fi was established in January 2024 as TMTG’s financial services division, with the goal of offering investment products focused on digital assets and traditional markets.
As part of this expansion, TMTG intends to invest up to $250 million into these SMAs, with custody services provided by Charles Schwab.
The addition of SMAs allows TMTG to offer personalised investment strategies for high-net-worth individuals and institutions.
Unlike ETFs, which are standardised products available to all investors, SMAs provide customised portfolio management services tailored to individual client needs.
This financial push aligns with TMTG’s overall mission of providing alternatives to mainstream technology and financial platforms.
The company, which has positioned itself as an alternative to Big Tech, currently manages services like: Truth Social, a social media platform that promotes free speech and censorship-free discussions; Truth+, a streaming service focused on family-friendly content, and Truth.Fi, which is a fintech brand dedicated to investment and financial services.
By integrating ETFs, SMAs, and other investment vehicles into its portfolio, TMTG is signalling a long-term commitment to the financial sector.
If successful, this move could position the company as a major player in both traditional and digital finance.
Challenges ahead
Despite the excitement surrounding the announcement, there are several challenges that could impact the success of these ETFs. The most pressing issue is regulatory approval, particularly in the United States.
The US Securities and Exchange Commission (SEC) has taken a cautious approach to cryptocurrency-based investment products. While Bitcoin ETFs have gained regulatory approval in recent months, broader crypto-focused funds still face scrutiny.
The SEC’s stance on digital asset regulations continues to evolve, and any delays in approval could impact the timeline for TMTG and Crypto.com’s ETFs.
Additionally, investor adoption will be a key factor. The success of these funds depends on how willing traditional investors are to embrace financial products that mix cryptocurrencies with stocks.
Market volatility in the crypto space remains a concern, and some investors may be hesitant to engage with these new products.
However, Crypto.com’s involvement adds credibility to the initiative. As one of the world’s largest cryptocurrency exchanges, the company has extensive experience navigating regulatory frameworks and managing digital assets.
With over 140 million users globally, Crypto.com’s existing customer base provides a strong foundation for adoption.
If the funds gain approval and investor interest, they could become an attractive option for those looking to diversify their portfolios with exposure to both traditional and digital assets.
A new chapter in regulation
The launch of these ETFs comes at a time when US regulators are re-evaluating their approach to cryptocurrency oversight.
The SEC recently hosted a roundtable discussion titled “Spring Sprint Toward Crypto Clarity”, where industry experts and attorneys discussed the future of digital asset regulation.
The discussion, led by the SEC’s Crypto Task Force, aimed to find new ways to regulate the industry without relying on enforcement actions.
Under the previous SEC administration, regulation often came in the form of lawsuits rather than clear guidelines, creating uncertainty for crypto firms.
The Chair of the Crypto Task Force, Hester Peirce, called the meeting “a new beginning” and a chance to reset the SEC’s approach to crypto regulation.
Acting SEC Chairman, Mark Uyeda, also acknowledged the need for clearer rules, stating that regulatory decisions should be based on transparent guidelines rather than legal battles.
A former SEC attorney, John Reed Stark, emphasised that investor protection should remain a priority. “Whether you’re talking about eel farms, ostrich farms, or orange groves, the whole point of securities regulation is to ensure investor protection”, he said.
Meanwhile, Miles Jennings, general counsel at venture capital firm a16z, criticised the previous administration’s approach.
“It did not lead to investor protection, it did not lead to capital formation, and it did not lead to efficient markets. As a result, the current approach is clearly a failure, and we have to do better now”, Jennings stated.
This shift in regulatory strategy could have a significant impact on the approval process for crypto ETFs like the ones planned by TMTG and Crypto.com.
If the SEC moves toward a more structured and transparent regulatory framework, it could create a clearer path for these investment products to reach the market.
The partnership between Trump Media & Technology Group and Crypto.com represents an ambitious move into the investment sector.
By combining digital assets and traditional stocks, the planned ETFs aim to provide a new way for investors to engage with the financial market.
While challenges remain—particularly around regulatory approval and market adoption—this initiative could mark a turning point in the integration of cryptocurrency and traditional finance.
As the SEC reassesses its approach to crypto regulation, the financial industry will be watching closely to see if TMTG and Crypto.com can successfully bring these ETFs to market.
If approved, these products could become a major part of the evolving financial landscape, offering investors a fresh alternative to traditional investment strategies.
