The Sandbox has partnered with the British Museum to bring ancient historical artefacts into the Metaverse. Through this collaboration which will also involve the British Museum’s licensing partner LaCollection, users will have the incredible opportunity to access valuable relics from the comfort of their homes or anywhere else in the world.
Sebastien Borget, COO and co-founder of The Sandbox, expressed excitement about the partnership, saying: “We are very excited to collaborate with the British Museum to share its incredible collections to new audiences in the metaverse”
Expanding on the matter, he highlighted the tremendous opportunities that the collaboration brings to The Sandbox community.
“This is a great opportunity for The Sandbox players, regardless of where they are, to learn about and enjoy the amazing collections of human history, art, and culture in the British Museum.”
The British Museum is no stranger to the Metaverse and NFT world. It earlier collaborated with laCollection to sell digital postcards designed by Hokusai. The sale also included other prominent works by the Japanese artist such as Under the Wave, Off Kanagawa, Clear Day with a Southern Breeze, and Ejiri in Suruga Provence.
In response to the collaboration, Craig Bendle, the licensing manager at the British Museum remarked: “We are very excited to partner with LaCollection and explore innovative ways to engage with the growing NFT market. It is so important that as a museum we continually adapt to new markets and find new ways of reaching people that we may not reach through traditional channels.”
He further emphasised on the opportunity the partnership afforded new market participants.
“The NFT space is new to many people so allowing them to enter the market in a simple and straightforward manner is very exciting.”
Museums and NFTs – a match made in heaven
Museums around the world are developing a keen interest in the NFT space. Overtime, this interest has metamorphosed into partnerships that further demonstrate a clear fusion of these two domains.
New York’s Whitney Museum of American Art is one of such museums that has not only closely followed developments in the space but has also emerged as a frontrunner in embracing and exploring the potential of this new frontier. After playing a key role in commissioning the Public Key/Private Key, Whitney purchased one of the 2,304 unique “atom” NFTs in Eve Sussman’s 89 Seconds Atomized.
Curator of digital art at Whitney Museum, Christiane Paul gave hint of more future activities in the space.
“From my personal perspective as a museum curator, NFTs are mostly interesting as a medium that supports generative processes on the blockchain and not as a sales mechanism. The Whitney will keep engaging with the NFT space and explore models that can creatively enhance its programming and community,” he said.
