June 23, 2023 at 15:21 GMTModified date: June 23, 2023 at 15:21 GMT
June 23, 2023 at 15:21 GMT

Binance to launch new Ronaldo NFT collection 

Cristiano Ronaldo has partnered with Binance to release his second NFT collection which will be available on 3 July. 

Ronaldo. Pic: Binance

Cristiano Ronaldo has partnered with Binance to release his second NFT collection which will be available on 3 July. 

The collection dubbed ‘ForeverCR7: The GOAT’ celebrates the goal-laden career of the highly decorated football legend, showcasing his important goals and noteworthy achievements. 

The announcement reads:

“Binance and Cristiano Ronaldo join forces to introduce ForeverCR7: The GOAT, a remarkable NFT collection, enabling fans to own and celebrate CR7’s goals while enjoying exclusive rewards. ForeverCR7: The GOAT, pays homage to Ronaldo’s 838 goals (to date).”

In total, the collection has 29,327 NFTs spread across 20 different designs and four rarity levels – Normal, Rare, Super Rare, and Super Super Rare. 

‘ForeverCR7: The GOAT’ Rarity Levels

The Normal level consists of seven designs that represent Ronaldo’s milestone goals, ranging from goal 100 to goal 700. Each design has 4,000 NFTs available, resulting in a total of 28,000. The Rare level features six designs showcasing memorable Ronaldo goals. Each design has 200 NFTs available, totalling 1,200. Super Rare level comprises six unique designs capturing significant moments from Ronaldo’s career. There are 20 NFTs available for each design, resulting in 120.

The Super Super Rare level represents the pinnacle of the collection, featuring only one unique design showcasing Ronaldo’s greatest goal, the infamous bicycle kick goal against Juventus. There are only seven Super Super Rare NFTs available.

Each NFT will include a digital ball and a meticulously designed collector’s card. It will grant owners access to a host of exclusive features and benefits, including a chance to train with Ronaldo. There are also specially curated rewards for owners of NFTs according to their rarity level.

New collection follows sold-out debut

‘ForeverCR7: The GOAT’ collection is building on the success of the first CR7 NFT drop that took place in November 2022. The premium CR7 NFTs were quickly sold out within a week, with the most valuable ones fetching an average auction price of $22,800.

Buyers were rewarded with exclusive benefits like signed football shirts from Cristiano Ronaldo and a virtual meeting opportunity with the football star.

Celebrity NFTs on the rise

Entertainment and sports personalities are embracing NFTs to build fan engagement and reward fan loyalty. 

Snoop Dogg collaborated with Transient Labs to release a new NFT collection called ‘The Snoop Dogg Passport Series’ this month. The collection, which was released ahead of the rapper’s summer tour, grant users and holders exclusive access to events, behind-the-scenes content and merchandise.

Speaking to Variety, Snoop Dogg expressed his enthusiasm for the new series. “With the Passport Series, I can give my fans the opportunity to travel the world with me — no one’s ever done that…I’ve always been a pioneer, and digital merch is part of the future. I’m hoping other artists can see what I’m doing and continue to innovate on their own,” he said.