Ralph Lauren steps into the world of crypto, partnering with Poolsuite to offer NFTs and accepting cryptocurrencies at its new Miami store.
Get ready for another fashionable entry into the crypto space! Ralph Lauren, the iconic American apparel retailer, is now accepting cryptocurrencies at its brand-new store in Miami’s Design District. But that’s not all – the luxury brand has also partnered with Poolsuite, an online leisure community, to gift NFTs to its users.
The Crypto-Native Experience
Ralph Lauren’s collaboration with Poolsuite, a digital neighborhood deeply rooted in the Miami lifestyle, is the perfect blend of fashion and Web3. Poolsuite, best known for its online radio platform, Poolside.fm, has been involved in the NFT space since 2021, selling NFT memberships for its “Internet Leisure Corporation” and minting the “Grand Leisure” collection.
As part of this partnership, more than 2,700 Poolsuite NFT holders have received commemorative Ralph Lauren tokens, issued on Ethereum. These tokens can be used to register for tickets to an exclusive private party at a Miami estate scheduled for late April.
Moreover, holders of Poolsuite’s Grand Leisure collection can update their “Leisurist” avatars with Ralph Lauren-inspired digital looks, based on the retailer’s recent runway show in Los Angeles.
Crypto Accepted at Ralph Lauren Miami Store
The fashion brand’s foray into the world of cryptocurrencies doesn’t end with NFTs. The new Miami store is set to accept various cryptocurrencies, including Bitcoin (BTC), Ether (ETH), MATIC, Apecoin, and the stablecoin USDC. Crypto payment service provider BitPay may convert the received crypto into fiat on behalf of the retailer.
Ralph Lauren’s crypto-friendly Miami store will also feature exclusive handbags and accessories available only at this location, making it even more enticing for crypto enthusiasts.
Miami: A Crypto Hotspot?
The luxury market in Miami has been rapidly growing, and the city has become a popular destination for crypto and NFT enthusiasts. Home to NFT giant Yuga Labs and host to numerous industry events, including Bitcoin Miami, the city has established itself as a hotspot for the crypto community.
Ralph Lauren’s venture into the world of crypto and NFTs is a prime example of how the worlds of luxury and digital assets are merging. As an NFT and Web3 reporter, it’s thrilling to witness the fusion of fashion, NFTs, and cryptocurrencies in one of the most happening cities for crypto enthusiasts. This exciting development is a testament to the ever-growing potential of NFTs and crypto in various industries.
